NIKE
BADGE OF HONOUR


In China, parents want their kids to have fun playing sports but are nervous about the possibility of them getting hurt. So this Children’s Day Nike is offering a symbol of their dedication to sport in China called the Nike “Badge of Honor.”


WIEDEN+KENNEDY SHANGHAI Executive Creative Director: Ian Toombs Creative Directors: Terence Leong, Shaun Sundholm Art Directors: Timothy Cheng, Max Pilwat Copywriter: Liu Wei Designers: Deer Sheng, John Yao Artists: Wassim (Football) Pete Sharp (Running) Lili Des Bellons (Basketball) Stevie Gee (Skateboard) Animation Football Production Company: Passion Pictures Animation Studio: Le Cube Creative Director: Ralph Karam Director: Mariano Fernandez Russo Running Production Company: Amanacliq Director: Tom Bunker Artist: Pete Sharp SFX: Ryan West Basketball + Skateboard Production Company: Brand New School - Los Angeles Director: Brumby Boylston