In China, parents want their kids to have fun playing sports but are nervous about the possibility of them getting hurt. So this Children’s Day Nike is offering a symbol of their dedication to sport in China called the Nike “Badge of Honor.”

WIEDEN+KENNEDY SHANGHAI Executive Creative Director: Ian Toombs Creative Directors: Terence Leong, Shaun Sundholm Art Directors: Timothy Cheng, Max Pilwat Copywriter: Liu Wei Designers: Deer Sheng, John Yao Artists: Wassim (Football) Pete Sharp (Running) Lili Des Bellons (Basketball) Stevie Gee (Skateboard) Animation Football Production Company: Passion Pictures Animation Studio: Le Cube Creative Director: Ralph Karam Director: Mariano Fernandez Russo Running Production Company: Amanacliq Director: Tom Bunker Artist: Pete Sharp SFX: Ryan West Basketball + Skateboard Production Company: Brand New School - Los Angeles Director: Brumby Boylston